Personalized, animated video campaign to promote 17 courses among graduates of Latin America’s premiere coding school.
Digital House, the largest coding school in Latin America, counts among its founders those that helped launch several tech “unicorns” in the region: MercadoLibre, Globant, and Endeavor Global. Offering up-to-date tracks in full stack programming, mobile app development, and data science (to name a few), they strive to create a new generation of deeply skilled, forward-thinking tech professionals to position Argentina as a global leader in the tech services industry.
Our proprietary personalized animated video platform, Bodymovin Solutions, was the perfect tool for the challenge posed by DigitalHouse: to create promotional videos tailored for each individual student to recommend follow-up course content and announce new courses offered within their chosen track. With this “digital guidance counselor,” students were made aware of exciting new courses that perfectly suited their needs and abilities, and registrations skyrocketed due to over 75% audience participation in the campaign.