Pathful

Crafting a brand to connect Education & Career Paths

Pathful, a groundbreaking platform for educators, faced challenges in product design and website alignment when they approached PSh. The fusion of two platforms, "Virtual Job Shadow" and "Nepris," and their products "Explore" and "Connect," created engagement, revenue, and usability issues. PSh took on a comprehensive UX/UI optimization process, conducting research, user persona identification, user flow analysis, and user testing to deliver a precise and user-oriented experience. The focus on video consumption rather than slide-based lessons differentiated Pathful from its competitors, showcasing PSh's expertise in the edtech industry.

Pathful, an exclusive platform designed for educators to empower students beyond the classroom, faced challenges with its product design and website alignment when it launched as the union between "Virtual Job Shadow" and "Nepris." We were engaged to tackle low engagement, revenue issues, and poor user experiences arising from the lack of unified products and identity.

Our approach involved a comprehensive UX/UI optimization process, starting with extensive research and the identification of user personas. Through user testing, workshops, and interviews, we analyzed and improved user flows, providing a diagnostic report with collaborative solutions. The iterative process led to the creation of navigable wireframes that evolved into high-definition scenarios.

One significant achievement was crafting a user experience focused on video consumption rather than slide-based lessons, differentiating Pathful from its competitors. Our expertise in EdTech and understanding of diverse user types bolstered this transformation, ensuring a tailored and seamless user journey.

As a dynamic startup, Pathful and PSh continue to collaborate, promoting growth, testing, and continuous improvement. The deliverables included product design, UX/UI research and optimization, interactive animated graphics, promo video editing, and landing pages development, emphasizing PSh's commitment to supporting Pathful's ongoing success.