Produce a multi-platform campaign to promote a new no-sugar drink from Coca-Cola.
Coca-Cola has dominated the world soft-drink market throughout the 20th century, offering a range of popular drinks in an expanding collection of flavors backed by brilliant marketing campaigns. In 2015, Coca-Cola was named the world's third most valuable brand (after Apple and Google) by Interbrand.
For this campaign, the demanding timeline to deploy an omni-channel campaign for a free drink promotion meant that we had a chance to flex our Android, iOS, and web capabilities within just weeks of the initial proposal. We came through by designing and developing a user-friendly platform that allowed consumers to obtain a digital coupon so that they could enjoy a free sample of Coca-Cola Zero drinks at McDonald's, 7-Eleven and Hungry Jacks.