Video’s popularity has grown so dramatically that it has turned into an essential part of a business marketing strategy. With online videos accounting for more than 82% of all consumer internet traffic by 2022 (Cisco, 2020) and video content being processed by the brain 60,000 times faster than text, there should be a special place reserved for video both on your website, your social media, and your email marketing plans.
Below, some well-known stats that prove the power of video:
These just to list a few. But, why should we include video into each of the three key components of a marketing strategy?
Video on Social Media
It’s been proven that video generates much more engagement than any other type of post. With millennials (25-34) being the most avid viewers, it would be difficult to succeed on social media without figuring video into your strategy. Why not go a different way? Have you heard of personalized animated videos? Being able to find what makes each type of consumer different and use it to strengthen your targeted campaigns may give your business advantage over those who send massive campaigns (if you have not heard of Bodymovin Solutions yet, then you are missing out on something BIG!)
Video on Email Marketing
How can we save our email campaigns from ending in the trash folder or, worst, lost in between hundreds of emails that our customers receive every day? Video, YES! Why? Because video does not only put a face and a personality to your brand but also gives a quick overview of your message and grabs attention in just a few minutes. Nowadays people live busy lives and do not always have the time to read long emails or articles. Also, videos are more likely to be shared on social media, which will report you additional engagement.
Video on your website
Because your website is the storefront of your business, it should share your message in a simple and effective way. So what better than using video? Stats show that the average consumer spends 88% more time on a website if it has video, and having a video on a landing page makes it more likely to show up on the first page of search results. You can try with animation to make it more visually appealing.
Video is the undisputed king in 2020 and everything indicates that it will stay the same moving forward. Wanna explore this as an alternative to regular marketing? Check out some of the work we’ve done recently:
Globant Ventures | Animated video presenting Globant Ventures
Bottom Line Solutions | Animated video invitation to Summit