Marvel

The Power of Virtual Connectivity: Marvel's Black Widow Virtual Run

PSh's partnership with Marvel showcased the power of virtual connectivity, combining Development & Engineering, Design & Creativity, UI, and UX expertise. Our team's innovative approach enabled the seamless development of an interactive web app, transforming pandemic challenges into an engaging and unified experience.

During the COVID-19 pandemic, when mass gatherings were canceled and lockdowns were enforced, Marvel, a renowned brand that unites families, faced a serious challenge. However, their unwavering commitment led them to explore unique ways to maintain brand presence, launch a new product, and host a sports event.

Marvel recognized the strength of their brand, leveraging the popularity of their beloved character, Black Widow, and the highly anticipated release of her movie. PSh's Development & Engineering team collaborated closely with Marvel, ensuring the innovative solution would captivate their audience.

PSh's solution was the launch of The Marvel Run, a virtual race that embraced the concept of "social bubbles" while incorporating Sports & Fitness elements. Participants were encouraged to run independently within their own bubbles, such as with their families, and their times were aggregated for a unified experience. Each runner received a custom kit, including a medal, a t-shirt, and exclusive movie merchandise.

The Marvel Run, facilitated by PSh's UI and UX expertise, seamlessly connected participants across multiple locations, offering two distinct categories for runners. The web app provided a user-friendly interface, fostering a sense of unity and competition. Our integration with a popular fitness app allowed for real-time scoring, enhancing engagement and highlighting our Sports & Fitness capabilities.

The results exceeded expectations, with a remarkable number of registrations, rivaling an in-person event. The success of The Marvel Run demonstrated our collective ability to provide groundbreaking solutions for hosting events during unprecedented times.