La Ruta

Enhancing the brand and user experience.

Client Name

Design & Creative, Growth Marketing, Development & Engineering, UX/UI, Social Media Marketing, Web Development, Sports & Fitness.

La Ruta, hailed as the pioneer of mountain bike races globally, stands as a testament to endurance and tenacity, earning its reputation as the ultimate test of cycling prowess. Recognized as the most arduous cycling event on the planet, La Ruta gained newfound strength in 2020 when it was acquired by Spartan Race Inc.

In light of this momentous partnership, we undertook the responsibility of crafting a cutting-edge digital presence for "Race La Ruta." Our team of skilled professionals meticulously designed and developed a brand-new website that caters to the diverse needs of both English and Spanish-speaking audiences. This holistic approach ensures that the event's essence transcends linguistic barriers, fostering inclusivity on a global scale.

To further enhance the overall customer experience, we seamlessly integrated a sophisticated widget into the website. Purposefully engineered to streamline support processes, this widget empowers participants, enthusiasts, and stakeholders alike to navigate effortlessly through the event's intricacies, fostering a smoother journey from registration to race day.

Understanding the importance of effective communication, we leveraged the power of Mailchimp to facilitate impactful engagement with the audience. By integrating Mailchimp's robust functionality, we established a direct line of communication with race participants, enabling the distribution of newsletters that provide vital updates, insights, and inspirational stories. This strategic approach not only amplifies the event's reach but also nurtures a vibrant community united by their passion for cycling.


Our comprehensive solutions, from the intricately designed website to the seamlessly integrated support widget and newsletter distribution system, have yielded remarkable results for "Race La Ruta." By embracing digital innovation, we have witnessed an exponential increase in user engagement, with participants from across the globe actively connecting and participating in the event. These results validate our commitment to delivering exceptional outcomes and cement our reputation as pioneers in the realm of digital solutions for sporting events.

At PSh, we take immense pride in our ability to transform visionary ideas into tangible realities. Our passion for excellence, combined with our unwavering dedication to providing unparalleled solutions, sets us apart as the trusted partner for organizations seeking to achieve remarkable success in the digital landscape.

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