Healthcare Trends Survey

The WellNet Healthcare Trends Survey is an annual initiative aimed at gathering insights from WellNet’s clients and advisors about their healthcare priorities, challenges, and cost drivers. The survey plays a crucial role in identifying opportunities for improvement within the healthcare landscape, enabling WellNet to educate the business community and bridge the gap between clients and advisors.

PSh's role in this project was comprehensive. We started by designing and developing the surveys with a focus on both aesthetics and functionality. The visual design ensured an engaging experience, while the back-end structure allowed for effective data collection and metric tracking. By using modern frameworks such as React and NodeJS, we created a seamless user experience that made data collection easy and efficient.

Beyond survey development, we supported WellNet in creating a wide array of digital assets to promote the survey results. These included assets for social media and email marketing campaigns designed to raise awareness and distribute the findings. The marketing collateral not only boosted engagement but also reinforced WellNet’s presence within its target audience.

Once the survey results were analyzed, we worked closely with WellNet to translate those insights into actionable content. This included the development of an eBook based on the findings, which was designed to provide value to both existing clients and potential prospects. Additionally, we designed and developed a dedicated landing page to showcase the results of the survey, making the information accessible and engaging for a broader audience.