Development & Engineering Design & Creativity UX/UI Mobile
An Immersive Omni-Channel Campaign for the new Coca-Cola Zero
PSh took on a time-sensitive marketing campaign for Coca-Cola, delivering an immersive omni-channel experience for Coca-Cola Zero. With a focus on user-friendly design and seamless accessibility, PSh's team successfully developed a cutting-edge platform that empowered consumers to savor the new Coca-Cola Zero through a digital coupon redeemable at popular outlets like McDonald's, 7-Eleven, and Hungry Jacks. The integrated approach across Android, iOS, and web channels showcased the undeniable marketing prowess of Coca-Cola.
When Coca-Cola entrusted us with the task of creating a marketing campaign for Coca-Cola Zero, we knew time was of the essence. We leveraged our expertise in app and web development to kickstart the project and meet the demanding timeline set before us.
The challenge was to design and develop an innovative and user-friendly platform that allowed consumers to easily redeem digital coupons for the new Coca-Cola Zero at select outlets.
Our strategy revolved around providing a seamless user experience and accessibility. Through meticulous design and development, we created an intuitive platform that guided consumers effortlessly towards obtaining their digital coupon.
The beauty of our solution lay in its versatility. Our integrated approach ensured that consumers could engage with the promotion across multiple channels, be it through Android, iOS, or web, extending the reach of Coca-Cola's campaign to a diverse audience.
The success of the campaign was a testament to the undeniable power of Coca-Cola's marketing prowess. By blending technology, convenience, and the delight of a complimentary sample, we enabled Coca-Cola to leave a lasting impression on consumers, reinforcing its position as an industry leader.