Life

Building a Unified Digital Presence in the Healthcare Industry

Life sought PSh's expertise to establish a cohesive digital presence for its diverse array of sub-brands. With a lack of an in-house marketing department or specialized resources, Life required PSh's support in specific marketing tasks, including brochures, ads, and SEO. PSh stepped in to fulfill the role of a dedicated marketing partner, guiding and advising Life amid fragmented leadership across their sub-brands.

Life faced the challenge of unifying its sprawling sub-brands under a consistent digital identity. With no internal marketing department or specialized expertise, they turned to us for a comprehensive solution. We recognized the need for a strategic approach to enhance Life's online presence, tailored to address each sub-brand's unique requirements.

Our solution involved a comprehensive redesign and brand expansion, creating "Life Health Group" as the parent brand, encompassing existing sub-brands like "Life Ride" and "Life Home Care." Additionally, we assisted in the successful launch of new sub-brands such as "Life DME," "Life Home Therapy," and "Life Hospice." Leveraging our expertise in Growth Marketing, Design & Creativity, Development & Engineering, and Marketing Strategy, we enabled Life to grow as a company and continuously expand their portfolio of business units.

The results of the partnership were remarkable, with the creation of six new business units within three years. Our collaboration with Life involved a wide range of projects, including market research, branding, web development, and marketing initiatives in the Healthcare & Medicine industry. The success of this venture demonstrated PSh's proficiency in driving growth and innovation, earning Life's continued trust as they embark on the journey of creating new business ventures.